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Brand Standards

Grantee Media Kit

Congratulations on receiving a grant from the Southwest Florida Community Foundation! The following guidelines are intended to help you publicize your program:

The Community Foundation publicizes grants and grant stories through media relations, social media, publications, and our website. We encourage you to share success stories and photos so we can promote partnerships to make Southwest Florida a better place.

What you can do:
A grant from the Community Foundation is a partnership. Your story is our story. It is also an occasion for the Community Foundation to acknowledge our donors and let them know how their gifts are being used to improve the quality of life in our community. You can publicize the Community Foundation’s support in a number of ways:

Your website
Create a link on your website to the Community Foundation (www.floridacommunity.com). You can also include our logo where appropriate. See logo use details outlined in this media kit.

Contact local media
Using this sample press release, contact local news organizations to let them know about your project and your grant from the Southwest Florida Community Foundation. We would be happy to provide a quote for your press release that is specific to your organization. This is an opportunity to connect your work to our region’s media outlets.

Tell your community
Share information about your grant through your newsletters, annual reports, lists of supporters, and social media. When announcing the grant on social media, Like us on Facebook (facebook.com/SWFLCF) and follow us on Twitter.com (@SWFLCFnd) – use #SWFLCFtribe and connect with us on LinkedIn (www.linkedin.com/company/southwest-florida-community-foundation). Please use the Community Foundation logo when referring to the program funded through our grant whenever possible.

Your board of trustees
Invite someone from the Community Foundation to speak at one of your board meetings on the program and why it was chosen as part of the current group of grantees.

About the Southwest Florida

We believe that to bring real change to our region, we need to think differently, and act differently. Over the last few years, we’ve done just that by working with donors, citizens, nonprofit agencies, and business, government and education leaders.

As a regional leader in social innovation and change, the Southwest Florida Community Foundation does 3 important things:

1. We look for opportunities to make our community better and brighter and rally people around these opportunities to seek solutions together.

2. We help people invest their charitable dollars in causes they care about most so that their philanthropy has the most impact.

3. We award grants and invest our resources in organizations that are making life better for people of our regional community.

With assets of more than $93 million, the Southwest Florida Community Foundation has provided more than $63 million in grants and scholarships to the communities it serves.

Last year (2015), the Community Foundation granted more than $3.2 million to nonprofit organizations supporting education, animal welfare, arts, healthcare and human services, as well as provided regional community impact grants and scholarship grants.

Acknowledging a grant from the Community Foundation

Use this language to acknowledge your grant from the Southwest Florida Community Foundation:

This project was funded (or funded in part) by a grant from the Southwest Florida Community Foundation.

Messaging
This contains information you may use in the communications relating to your grant, including foundation-approved copy about the specific grant program name and partners.

Why publicize grants?
We encourage all organizations who receive funding through the Southwest Florida Community Foundation to publicize Community Foundation grants. Sharing the good news of your grant helps spread the word about your organization’s work, recognizes the Community Foundation and its donors, and promotes philanthropy in our region.

Publicity, advertising and promotion
We would like you to include news of your grant in any publication you produce for distribution – such as press releases, newsletters, brochures, and annual reports. Please include the Community Foundation on your public relations mailing and/or email list; we appreciate receiving your materials and news clippings.

Photographs
The Community Foundation welcomes good quality digital photographs of grantees and community programs. We may use them in our annual report, newsletter, or website to inform the public about the work of our grantees/tribe members. If you would like to supply us with current images, please contact us as listed on the bottom of this media kit.

Use of the Foundation Logo
You may use the Foundation logo in your print materials in connection with the specific project for which the Foundation has provided funding. Please do not use our logo on your general materials, such as letterhead or newsletters. Please reference the branding manual/guidelines for more info and to download our logo.

Important Note: Grant funding does not give your organization permission to use the Foundation’s logo or name in any fundraising materials

Branding manual
Download our brand manual (pdf) for more information about The Southwest Florida Community Foundation’s brand, colors and logo specifics at www.floridacommunity.com/brand/

Editorial Style
In Southwest Florida Community Foundation communications we prefer certain styles for some terms and names.  If you don’t see something listed, please refer to AP (Associated Press) Stylebook.

Southwest Florida Community Foundation
On first reference please use our full name: Southwest Florida Community Foundation.
Use “the Community Foundation” or “the SWFL Community Foundation” on second references.

Grant programs:

Community Impact Grants
Through this signature grant program, the Community Foundation honors the more than 37 donors and/or donor families who created permanently endowed funds with the Community Foundation.  We honor our fundholders’ intent to connect their philanthropic legacies with issues currently impacting our community’s quality of life.

We refer to the nonprofit organizations that have received a grant from the Community Foundation as “grantees,” but our signature term is “tribe” or “grantee tribe,” to distinguish the group.

For a sample press release, click here.

 

Boilerplate copy – please always use this on your press release when referring to the program funded by the Community Foundation:

As leaders, conveners, grant makers and concierges of philanthropy, the Southwest Florida Community Foundation is a foundation built on community leadership with an inspired history of fostering regional change for the common good in Lee, Collier, Charlotte, Hendry and Glades counties.  The Community Foundation, founded in 1976, connects donors and their philanthropic aspirations with evolving community needs. With assets of more than $93 million, the Community Foundation has provided more than $63 million in grants and scholarships to the communities it serves. Last year, it granted more than $3.2 million to nonprofit organizations supporting education, animal welfare, arts, healthcare and human services, as well as provided regional community impact grants and scholarship grants.

 

Social media

Please use the hashtag #SWFLCFtribe

Keep in touch

We love it when our tribe members share pictures of programs or events, success stories, videos or any other newsworthy items! Please email any of these items to us at [email protected]. And don’t forget to like our social media pages and share and tag us whenever possible.

TOGETHER WE ARE BETTER!

 

Questions ?

Carolyn Rogers, VP of Development and Communications
Tel: 239-274-5900
E-mail: [email protected]

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Branding Guidelines